Month 4
Explore the 30-day local marketing strategy for Month 4. Get out into your community, build a local brand and start generating real buyer and seller leads. Become a well-known name and brand in your city.
DAY 1: Google Ads for Website
Google ads can be an effective tool to drive traffic to your real estate website. Create ads using keywords relevant to your local real estate market and your services. Use these ads to target people actively searching for properties or real estate services in your area. Be sure to optimize your landing pages to capture lead information and track your ads' performance to refine your strategy and maximize your return on investment.
DAY 2: Volunteer At Homeless Shelter
Volunteering at a local homeless shelter not only provides much-needed help to your community but also shows your commitment to housing-related issues. It demonstrates that you care about the well-being of all community members and positions you as a socially responsible realtor. Use social media to share your experiences and inspire others to get involved, increasing your visibility and goodwill in the community.
DAY 3: Holiday Decor Event
Organize an event where you share ideas and tips for decorating homes during various holidays. You could invite a local interior designer to provide professional advice. This can be an engaging way to connect with your community while offering value. It showcases your commitment to helping clients create enjoyable living spaces, enhancing your reputation as a full-service real estate expert.
DAY 4: Heritage Property Guide
Create a comprehensive guide on local historical properties, including details about their architectural styles, historical significance, and any unique ownership or preservation rules. This can be a valuable resource for potential buyers interested in historical homes and demonstrates your depth of knowledge about the local real estate market, establishing you as a local market expert.
DAY 5: Behind the Scenes Blog
Start a blog post series giving readers a behind-the-scenes look at a real estate deal from start to finish. This can demystify the buying or selling process, provide valuable insights to clients, and highlight your expertise in navigating real estate transactions. Sharing these insights can build trust with potential clients and show that you're knowledgeable and transparent.
DAY 6: Meet The Team Feature
Introduce each member of your team through a dedicated feature on your website. Include professional backgrounds, areas of expertise, and fun personal details. This allows clients to feel a personal connection to your team and understand who they'll be working with. It's a great way to showcase the breadth and depth of experience within your team, boosting your brand's credibility.
DAY 7: Home Insurance Webinar
Host a webinar explaining the basics of home insurance. You can cover what's typically included in a policy, the importance of getting coverage, and how to choose the right policy. This is another opportunity to provide educational value to your clients and show your commitment to supporting them beyond just the buying or selling process.
DAY 8: Best Garden Competition
Host a competition encouraging local homeowners to showcase their gardens. This could create a sense of community, engage potential clients, and provide a platform for discussing home value and curb appeal. You can promote the competition on social media and even offer a prize related to your services, such as a free home valuation.
DAY 9: Instagram Live Q&A
Host an Instagram Live session where you answer real estate questions from followers. This gives you an opportunity to demonstrate your expertise, engage with your audience in real-time, and offer valuable advice. Promote the Q&A session in advance, encouraging followers to submit questions beforehand or ask live during the session.
DAY 10: Local Fitness Collab
Partner with a local fitness trainer to host a virtual event sharing home workout tips. This not only offers value to your followers but also shows your interest in their overall well-being. It demonstrates that you see your role as not just selling homes, but helping clients create a lifestyle in their new residences.
DAY 11: Property Tax Basics
Host a class explaining property tax basics, including how property taxes are calculated, what they pay for, and how homeowners can contest them. This kind of class shows you're committed to educating your clients about all aspects of homeownership, further establishing your reputation as a knowledgeable and trustworthy realtor.
DAY 12: Home Maintenance Graphic
Develop an easy-to-understand infographic detailing essential home maintenance tasks. Share it on your website and social media channels. This provides valuable information to homeowners, helps them protect their investment, and shows that you care about their success even after the sale.
DAY 13: Love My Neighborhood
Create a social media campaign encouraging followers to share what they love about their neighborhoods. This can provide authentic, user-generated content for your platforms and foster a sense of community. It also demonstrates your commitment to promoting and serving local neighborhoods, further strengthening your brand image.
DAY 14: First Home TikTok
Start a TikTok series documenting the journey of first-time homeowners. From their initial search to the moment they receive their keys, share the joy and challenges they face. This can provide real, relatable content for prospective first-time buyers and position you as a supportive guide in the process.
DAY 15: Home Photo Competition
Organize a competition where followers submit their best home photography. This could be photos of their favorite room, their garden, or their home's exterior. Promote the contest on your social media channels and offer a prize like a free home appraisal or consultation. This can engage your audience, generate user-generated content, and create opportunities for community building.
DAY 16: Open House Emails
Use email marketing to promote your open house events. An enticing email can pique interest, provide important details, and offer an easy way for potential attendees to RSVP. It can also serve as a reminder leading up to the event, ensuring a good turnout. Tailoring emails based on the recipient's interest can improve engagement and lead to more successful open houses.
DAY 17: Retirement Investing
Host a workshop that provides insights into how real estate can be a valuable asset for retirement. Explain the benefits, risks, and strategies involved, and answer any queries attendees may have. This can be a valuable source of information for potential investors and position you as a knowledgeable resource in real estate investments, enhancing your brand credibility.
DAY 18: Local Home Styles
Create a comprehensive guide highlighting various local home styles and their unique features. This can serve as a valuable resource for buyers seeking a specific style or looking to learn more about their options. By sharing this guide on your website and social media, you can demonstrate your extensive knowledge about the local real estate market and reinforce your brand's authority.
DAY 19: Renovations 101
Partner with a local DIY store to host an event sharing basic renovation tips with homeowners. This can provide valuable, practical knowledge for those considering home improvement projects. Showcasing your understanding of renovations can also demonstrate your commitment to supporting clients beyond the buying and selling process, enhancing your reputation as a comprehensive real estate expert.
DAY 20: Investment Property Tours
Start a Facebook Live series offering tours of investment properties. During these tours, provide insights into what makes a property a good investment and answer live questions from viewers. This can provide valuable content for potential investors and position you as an accessible expert in real estate investing.
DAY 21: Charity Auctions
Host a charity auction at one of your property listings. This not only helps a good cause but also brings potential buyers to your property in a relaxed and positive atmosphere. Sharing the event on social media can increase its reach and further strengthen your brand's community involvement and philanthropic reputation.
DAY 22: Best Front Door
Organize a friendly competition in the neighborhood for the best front door. This can engage your community, encourage home pride, and provide an opportunity for you to interact with local homeowners. Promoting the competition on social media can generate buzz and increase your visibility among potential clients in your area.
DAY 23: Flipping For Profit
Conduct a class detailing the process, risks, and rewards of flipping houses for profit. This showcases your expertise in diverse real estate activities and can attract individuals interested in real estate investment. It provides valuable information to attendees while positioning you as a knowledgeable guide for those looking to embark on property flipping.
DAY 24: Virtual Luxury Home Tour
Offer virtual tours of luxury properties on your listings. High-quality virtual tours can make these high-end homes accessible to potential buyers anywhere, at any time. Sharing these tours on your website and social media platforms can highlight your luxury listings and showcase your use of technology in real estate marketing.
DAY 25: Right Mortgage Guide
Create a comprehensive guide that helps potential homebuyers understand different types of mortgages and how to choose the right one for their situation. This valuable resource can simplify the complex process of securing a mortgage, establishing you as a helpful expert in all facets of the home buying process. Share this guide on your website and social channels to reach a larger audience.
DAY 26: Fire Safety At Home
Partner with local authorities to host a fire safety event. This can provide important safety information to homeowners and demonstrate your commitment to the well-being of the community. Sharing fire safety tips on your website or social media platforms can also highlight your dedication to providing valuable, non-real-estate-specific content to your followers.
DAY 27: Helpful Home Tips
Run a social media campaign sharing useful tips for homeowners, from maintenance tasks to interior design ideas. Regular posts providing helpful information can engage your audience, demonstrate your knowledge, and solidify your position as a go-to resource for home-related information. This campaign can also promote engagement and discussion among followers, building a sense of community around your brand.
DAY 28: Wine Tasting
Organize a wine tasting event at a luxury listing. This can attract a high-end clientele to view your property in a relaxed, enjoyable setting. It’s a creative way to showcase the property and can leave a memorable impression, helping you stand out in the competitive real estate market.
DAY 29: Real Estate Newsletter
Start a regular newsletter sharing updates, insights, and predictions about the local real estate market. This keeps your clients informed about the market and reinforces your position as a knowledgeable industry expert. It also provides a consistent point of contact between you and potential clients, keeping your brand front-of-mind.
DAY 30: Twitter News Updates
Use Twitter to share bite-sized real estate news, market updates, and links to your other content. Regular updates keep followers informed and engaged, and sharing content from your other platforms can drive traffic there. Using Twitter effectively can boost your online presence, reach, and influence in the real estate market.