Month 3
Explore the 30-day local marketing strategy for Month 3. Get out into your community, build a local brand and start generating real buyer and seller leads. Become a well-known name and brand in your city.
DAY 1: Direct Mail Campaign
Leverage the power of direct mail by creating visually appealing and informative postcards or flyers featuring your current property listings. Include high-quality photos, key features of the properties, and your contact details. Send these to targeted neighborhoods or demographic groups most likely to be interested. This can be a powerful way to reach potential buyers who might not be actively searching online and reminds local residents of your active presence in the local real estate market.
DAY 2: LinkedIn Client Testimonials
LinkedIn is a professional networking site, making it a suitable platform to share client testimonials. Potential clients conducting due diligence on you will likely check your LinkedIn profile. Post testimonials from satisfied clients, sharing their experiences working with you and how you helped them successfully navigate their real estate transactions. These testimonials provide social proof of your skills and expertise, helping to establish your credibility.
DAY 3: Paint & Sip
A "paint and sip" event, where attendees paint a picture while enjoying wine, can be a unique and engaging way to showcase a property. Host the event at a visually appealing listing and invite local residents. It offers a relaxed, fun environment to tour the property, and attendees can take their artwork home as a memento. Be sure to follow up with attendees after the event, thanking them for their participation and offering additional information about the property.
DAY 4: Local Schools Infographic
An infographic detailing key information about local schools can be a valuable resource for families considering moving to the area. Include data like student-teacher ratios, test score averages, extracurricular offerings, and special programs. Share this infographic on your website, social media platforms, and in your email newsletter. This information can be a significant factor in buying decisions for families, positioning you as a knowledgeable local resource.
DAY 5: YouTube How-To Series
A YouTube series aimed at first-time homebuyers can provide valuable information and attract potential clients. Cover topics like saving for a down payment, the mortgage approval process, closing costs, and home inspections. Use clear, simple language to explain these often confusing processes, and encourage viewers to contact you with further questions. This positions you as an approachable expert and a helpful resource for those new to the home buying process.
DAY 6: Local Home & Garden Tour
Organize a tour showcasing beautifully designed homes and gardens in your area. This could be an annual event that generates excitement in the community and showcases the aesthetics of local properties. Such an event can draw in potential buyers and generate leads. Plus, it provides an opportunity to network with homeowners interested in potentially selling their homes.
DAY 7: Guess the Price Contest
A "guess the price" contest can generate engagement on your social media platforms. Post high-quality photos of a property and encourage followers to guess the listing price. The closest guess could win a small prize. This encourages interaction with your posts and helps spread the word about your listings.
DAY 8: Impact of Local Politics
Offer a webinar discussing the impact of local politics on real estate values, zoning laws, and development projects. This can attract engaged residents and potential investors interested in understanding the local real estate environment. This type of content can solidify your image as a knowledgeable industry professional, familiar with all facets of real estate, including the less obvious ones like politics.
DAY 9: Home Maintenance Workshop
Partner with local businesses to host a workshop teaching homeowners about essential home maintenance tasks. This can include topics like seasonal maintenance, simple repairs, and when to call a professional. Offering such useful information can help keep you top-of-mind when attendees decide to buy or sell a home.
DAY 10: Local Market Quiz
Create an interactive quiz for your website visitors to test their knowledge about the local real estate market. Include questions about average home prices, local real estate history, and future predictions. Offer to send them the correct answers in exchange for their email address, which can help you build your email marketing list.
DAY 11: Instagram Story Sneak-Peek
Use Instagram stories to offer sneak peeks of your new property listings. These can be informal walk-throughs showing off the most attractive features of the property. Encourage viewers to contact you if they're interested in learning more. This can generate excitement and intrigue around your new listings, encouraging potential buyers to reach out.
DAY 12: Collaborate with Architect
Collaborate with a local architect to host a seminar on architectural styles, trends, and the architectural history of your area. This can attract potential buyers interested in design and provide valuable insights for those considering building their own homes. It also provides networking opportunities with other professionals in the real estate industry.
DAY 13: LinkedIn Articles
Publish a series of articles on LinkedIn highlighting the benefits and attractions of living in your area. This could include profiles of local businesses, spotlights on community events, or features on outdoor recreation options. This helps promote your community to potential buyers and positions you as a local expert.
DAY 14: Mentor College Students
Offering mentorship to a young person interested in real estate can be rewarding and enhance your local reputation. It shows your commitment to educating the next generation of real estate professionals. Plus, students often have extensive networks and are eager to share their experiences with peers, potentially increasing your exposure.
DAY 15: Clean-Up Day
Organize a neighborhood clean-up day where residents come together to pick up litter, plant trees, or undertake other improvement projects. This demonstrates your dedication to the community and provides a networking opportunity. Promote the event on social media, through your email list, and via local community channels. It's a great way to meet residents face-to-face and build goodwill in the community.
DAY 16: Local Cafes Guide
Develop an in-depth guide to the local culinary scene, spotlighting top restaurants, cafes, and hidden foodie gems. Include details such as menu highlights, ambiance, and whether they're kid-friendly or offer outdoor seating. This valuable resource can be promoted across your marketing channels and offered to potential buyers looking at properties in the area. It's a great way to show your deep local knowledge and connection to the community, enhancing your real estate brand.
DAY 17: Twitter Virtual Q&A
Host a live Twitter Q&A session where you answer questions about the home buying process. Promote the session in advance and encourage people to tweet their questions using a specific hashtag. This provides a platform for educating first-time buyers, answering common questions, and demonstrating your real estate expertise. It's also a great way to interact with potential clients and build relationships.
DAY 18: Sponsor Local School Event
Choose a local school's event or club to sponsor, whether it's a science fair, a sports team, or an arts festival. This demonstrates your investment in the local community and education, creating positive associations for your real estate brand. Promote your sponsorship through your marketing channels and take advantage of any advertising opportunities the school offers sponsors.
DAY 19: Local Landlords Group
Create a Facebook group specifically for local landlords. This group can serve as a forum for sharing advice, discussing local regulations and issues, and networking. As the administrator, you can share your expert knowledge and stay informed about the rental market. This group can help position you as the go-to real estate expert for local landlords and could generate leads as landlords often buy and sell rental properties.
DAY 20: Real Estate Law Seminar
Organize a seminar covering important aspects of real estate law, such as disclosures, property rights, and the closing process. Consider inviting a real estate attorney to co-host and answer complex questions. This event can help demystify the legal aspects of real estate transactions for your clients and potential leads, adding value to the services you provide as a realtor.
DAY 21: Property Value E-Book
Develop an eBook that provides readers with strategies to increase their property value. Cover topics like renovations, landscaping, and energy-efficient upgrades. Offer this eBook for free in exchange for an email address, helping to build your email marketing list. This resource positions you as a knowledgeable realtor committed to helping clients maximize their investment.
DAY 22: Pinterest Curb Appeal
Create a Pinterest board where you share ideas and inspiration for enhancing a home's curb appeal. Include everything from landscaping and porch décor to exterior paint colors. This resource can be especially valuable for sellers looking to make their home more attractive to potential buyers, and it demonstrates your attention to detail and aesthetic sensibility.
DAY 23: Historic Property Tours
Host a live virtual tour of a historic property in your area. Discuss the property's architectural features, historical significance, and any renovations or restorations it has undergone. This can attract history buffs and potential buyers interested in unique or historic homes. It's also a way to showcase your diverse property portfolio and your expertise in the local property market.
DAY 24: Community Potluck
Organize a community potluck event where neighbors can come together to share food and conversation. This can be an excellent opportunity for networking and meeting potential clients. It also shows your dedication to fostering community spirit and can provide a platform for discussing local real estate topics in a relaxed, friendly setting.
DAY 25: Moving Tips Blog
Write a series of blog posts providing practical tips for a smooth moving experience. You can cover topics like packing tips, hiring movers, and how to set up utilities in a new home. These posts can be promoted on social media and included in your email newsletter, offering valuable advice to your clients and showing you're there to assist beyond just the transaction.
DAY 26: Home Buyers Guide
Create a comprehensive guide for local homebuyers that covers all aspects of the buying process. Include information on the local market, tips for finding the right property, details about the purchasing process, and any local regulations or peculiarities. This guide can establish you as an authority on the local real estate market and be a valuable lead generation tool.
DAY 27: Property Flip Series
Start a YouTube series documenting the process of flipping a property. From the initial walk-through to the final reveal, share each step of the process. This provides potential investors with a real-world example of what a flip entails and positions you as an experienced real estate professional. Plus, these transformations can be exciting and engaging for viewers, increasing your online presence.
DAY 28: Mortgage Seminar
Host a virtual seminar explaining different types of mortgages, their pros and cons, and how to choose the right one. This can help demystify the mortgage process for potential buyers and provide valuable information for making an informed decision. It shows your commitment to educating clients, enhancing their buying experience and boosting your reputation as a realtor.
DAY 29: Local Chef Event
Partner with a local chef to host a live event where they cook a meal in a recently sold home's kitchen. This can highlight the kitchen's features and create an engaging, unique way to showcase a property. It's a great opportunity to invite potential clients to experience a warm, homey atmosphere while enjoying a delicious meal.
DAY 30: Trivia Night
Host a trivia night focused on local history or real estate facts. This can be a fun and educational event that brings the community together and showcases your local knowledge. Offer prizes related to your business, like a free home appraisal or consultation, to keep your services top of mind for participants. Promote the event through your marketing channels to attract a wide audience.