Month 2
Explore the 30-day local marketing strategy for Month 2. Get out into your community, build a local brand and start generating real buyer and seller leads. Become a well-known name and brand in your city.
DAY 1: Golf Tournament
Golf tournaments often attract community members and business leaders, making them a good platform for increasing your visibility. By sponsoring a hole, you can showcase your brand to a broad audience, potentially generating leads from those interested in real estate. Include your logo and contact information on the signage.
DAY 2: Commercial Investment
A seminar on commercial real estate investment can attract local entrepreneurs and business owners interested in property investment. Share your knowledge, answer questions, and network with potential clients. Make sure to collect participants' contact information for follow-up and future marketing.
DAY 3: Business Joint Promotion
Collaborating with a local business can increase your reach. For instance, you could offer a discount on home staging services for customers of a local furniture store. The partnering business may also promote your services to their customers, increasing your potential leads.
DAY 4: Investment Club
A property investment club provides a platform for sharing investment opportunities, market trends, and advice. As the organizer, you're positioned as an expert and can connect with potential clients who are serious about real estate investment.
DAY 5: Community Fair
Setting up a booth at a community fair is a direct way to meet and engage with locals. Share information about the local real estate market, offer free consultations, and collect contact information. Make your booth engaging with interactive elements, such as a local real estate quiz or a prize wheel.
DAY 6: Email Course
An email course can help demystify real estate for potential buyers and sellers. Break down complex terms and processes into digestible content delivered to their inbox over a few weeks. This positions you as a helpful expert and keeps you top of mind.
DAY 7: High-End Virtual Tour
A virtual tour of a luxury property can attract high-end buyers and those aspiring to upscale homes. Discuss the unique features of the property, the neighborhood, and offer insider buying tips. Promote the tour on social media and your newsletter to attract a wide audience.
DAY 8: Local Market Report
A regular local market report detailing property prices, sales volume, and market trends positions you as a knowledgeable resource. Share this report on your website, social media, and via email. Those interested in buying or selling will appreciate the insights and may reach out for more personalized advice.
DAY 9: Home Buyer E-Book
An eBook is a great lead magnet. By offering comprehensive advice to first-time homebuyers in exchange for their contact information, you can grow your email list. Promote the eBook on your website, social media, and real estate platforms.
DAY 10: Garden Makeover
Offering free garden makeovers is a unique way to provide value to new homeowners. Partner with local nurseries or landscapers, and promote before-and-after photos. This not only promotes your services but also the businesses you've collaborated with, which could lead to reciprocal referrals.
DAY 11: Just-Sold Postcards
Direct mail postcards showcasing your recently sold properties can demonstrate your success and efficiency as a real estate agent. Include a brief testimonial from the sellers, your contact information, and a call-to-action. This can motivate potential sellers in the area to reach out to you.
DAY 12: Home Selling Webinar
A webinar offering tips on how to sell properties quickly can attract potential sellers. Discuss staging, pricing strategies, marketing, and the importance of a good agent. Encourage questions and interaction, and collect contact information for further follow-up and lead nurturing.
DAY 13: Local Newspaper Column
A regular column in a local newspaper can establish you as a thought leader in real estate. Discuss market trends, provide tips for buyers and sellers, and answer reader questions. This boosts your credibility and visibility, potentially attracting clients who appreciate your insights.
DAY 14: Local Restaurant
A "dine and discuss" event can provide an informal, relaxed atmosphere for discussing real estate. Potential buyers and sellers can ask questions and get advice over a meal. This can help build personal relationships, generate leads, and support local businesses.
DAY 15: Free Appraisal
Offering free appraisal services at a local fair can be a great public service. It allows attendees to get an idea of their property’s worth and gives you the opportunity to discuss their real estate goals. Make sure to collect contact details for follow-up discussions.
DAY 16: Homeowner Stories
A social media campaign that shares the stories of homeowners who have successfully bought or sold homes with your help can be highly engaging. It personalizes the home buying and selling process, highlighting the joy and accomplishment associated with owning a home. Use video or written testimonials, and share the journey each homeowner went through - the initial meeting, viewing properties, the negotiation process, closing the deal, and finally moving in. This shows potential clients that you provide dedicated, personal service and are committed to achieving the best outcomes for your clients. This type of content can encourage viewers to engage with your posts and share them, increasing your reach.
DAY 17: Local Artists
Partnering with local artists to display their work during open houses not only enhances the appeal of the home but also supports local creatives. This unique approach can draw additional visitors who are interested in the art, expanding your audience. Be sure to advertise these "artistic open houses" on your social media channels, website, and email newsletter, and allow visitors to purchase the artwork if they wish. This demonstrates your innovative approach to real estate and your commitment to supporting the local community, which can strengthen your brand image.
DAY 18: Facebook Live Series
Utilize Facebook's live streaming feature to provide real-time property tours. This allows potential buyers to view the property from the comfort of their own homes and ask questions during the live stream. You can walk them through the property, pointing out unique features, and answer viewer questions on the spot. This interactive experience can reach a larger audience than traditional open houses and allows for immediate feedback and interaction. Promote the live tours on your other social media channels and ask viewers to share the live stream to reach an even wider audience.
DAY 19: Charity Run
A charity run can bring the community together, raise funds for a good cause, and increase your visibility as an active community member. Encourage local businesses to sponsor or participate in the event, and use the opportunity to meet families from the local schools. Besides promoting the event on your own marketing channels, ask the school and participating businesses to do the same. After the event, share photos, thank participants and sponsors, and reveal the total funds raised. This type of community involvement can improve your brand's reputation and increase recognition in the local area.
DAY 20: Local Renovation
Identify a property in need of renovation and invite the community to get involved. This could be a local park, a historic home, or even a block of retail stores. Sharing progress updates on your marketing channels can engage followers and build anticipation for the final reveal. Once the project is completed, host a grand reopening event and invite the local press to cover it. This not only enhances the local area but also positions you as an agent invested in the community's betterment.
DAY 21: Buy Local Event
Organize a fair or market that highlights local businesses. This could include home-related businesses like furniture stores, interior designers, and landscaping companies, but also others like food vendors, craft makers, and entertainment businesses. It’s a great opportunity to network with other businesses, meet potential clients, and demonstrate your commitment to supporting the local economy. Make sure to promote the event on all your marketing channels and encourage participating businesses to do the same.
DAY 22: Real Estate Investing E-Book
An eBook on real estate investing can establish you as a knowledgeable expert in the field. You can cover topics like how to evaluate investment properties, financing options, understanding market trends, and property management tips. This comprehensive resource can be used as a lead magnet on your website, encouraging visitors to provide their contact information to receive the eBook. Once they've downloaded it, you have a reason to follow up with them and offer further assistance with their real estate investment needs.
DAY 23: Judge Local Competition
Volunteering in local events shows you're an active and engaged community member. Whether it's a home improvement competition, a local talent show, or a county fair, your involvement can increase your brand's local visibility. Plus, it provides a great opportunity to network with residents and other local business owners. Be sure to share your experiences and any notable moments on your marketing channels to showcase your community involvement.
DAY 24: Neighborhood Welcome Package
A welcome package for your buyers who are new to the neighborhood can be a delightful surprise. This could include information about local businesses, restaurant recommendations, garbage and recycling schedules, and contact numbers for city services. You could also include small gifts from local businesses. Not only does this provide practical information for your clients, but it also shows that you go above and beyond to assist them even after the sale is completed.
DAY 25: Homes of the Week
Showcase the most attractive properties you have on your roster each week in a dedicated Instagram highlight. Include high-quality images, key features, and list prices. This regular feature can keep your followers engaged and make your Instagram profile a go-to source for those scouting for properties in your area.
DAY 26: Twitter Poll
Twitter polls are an interactive way to gather insights about what potential buyers are interested in. You could ask about their preferred property type, desirable neighborhood features, or the importance of green technology in homes. This not only helps you understand market trends but also increases engagement on your Twitter page.
DAY 27: Home Safety Seminar
Hosting a seminar on home safety, featuring a local police officer as a guest speaker, can provide valuable information to community members. Discuss topics like securing a home against break-ins, online security, and emergency preparedness. This community service can attract potential clients and reinforce your brand's image as a trusted local resource.
DAY 28: Pet Adoption Event
Partner with a local animal shelter to host a pet adoption day. This attracts animal lovers in the community and helps animals find homes. Use this event to network, distribute your marketing materials, and showcase any pet-friendly properties. This kind of community involvement demonstrates that you care about more than just business, which can boost your brand's image.
DAY 29: Green Homes Campaign
Highlight properties with energy-efficient features in a special "green homes" campaign. Discuss the benefits of energy efficiency, such as lower utility bills, increased comfort, and reduced environmental impact. This can attract environmentally-conscious buyers and differentiate you as an agent who is knowledgeable about green real estate.
DAY 30: Local Podcast
A podcast discussing the local real estate market can establish you as a knowledgeable resource and attract a regular listener base. Discuss market trends, interview local experts, and answer listener questions. This regular, informative content can grow your reputation and attract potential clients who appreciate your insights. Promote the podcast on your other marketing channels and encourage listeners to share it with their networks.