Month 1
Explore the 30-day local marketing strategy for Month 1. Get out into your community, build a local brand and start generating real buyer and seller leads. Become a well-known name and brand in your city.
DAY 1: Buyer’s Seminar
Plan a free seminar to educate the community about the home buying process. This not only establishes your credibility as a knowledgeable realtor but also allows potential buyers to meet you in person. Be sure to cover a range of topics including how to secure a mortgage, the importance of home inspections, and the process of closing a sale. At the end of the seminar, collect participants' contact information for follow-up and future marketing efforts.
DAY 2: Neighborhood Blog
A blog focused on the neighborhood's lifestyle, local events, businesses, and real estate trends will draw locals and potential newcomers alike. Regularly posting engaging and useful content will help increase your website's visibility on search engines, establish you as a neighborhood authority, and generate leads. Encourage readers to subscribe or contact you directly for personalized real estate advice.
DAY 3: Charity Event
Organizing a charity event is a great way to give back to your community while simultaneously increasing your visibility. Partner with a local charity, rally the neighborhood, and make the event fun and memorable. Your name and brand will be associated with goodwill and community involvement, which can be powerful reputation builders.
DAY 4: Local Sports Team
Sponsoring a local sports team, such as a youth soccer league or school baseball team, can increase your brand's visibility. Your logo on team uniforms, banners, and promotional materials will ensure consistent exposure to a wide demographic of parents, relatives, and community members. This not only builds awareness but also fosters a positive association between your brand and community support.
DAY 5: Local Infographic
Visual content is incredibly engaging and shareable. By creating infographics that depict local real estate trends, you offer potential clients an easy way to understand the market. Share your infographics on social media, your blog, and in newsletters. Your infographic can serve as a useful tool during client meetings, positioning you as an informed realtor who stays abreast of local trends.
DAY 6: Podcast Series
Starting a podcast can position you as a trusted authority on local real estate. Discuss topics like property prices, the process of buying or selling a home, and local trends. Invite local business owners, community leaders, or other realtors as guests to diversify content and foster relationships. Make sure to promote your podcast on all your marketing channels and encourage listeners to contact you for their real estate needs.
DAY 7: Instagram Before-After
Instagram is a highly visual platform perfect for real estate. By posting before-and-after photos of staged homes, you can showcase your attention to detail and staging skills, making properties more appealing to prospective buyers. Tag your location and use relevant hashtags to ensure your posts are discoverable by those browsing local content.
DAY 8: Weekly Newsletter
A weekly newsletter keeps your subscribers informed about local real estate news, market trends, and your current listings. This regular communication keeps you top of mind for when they're ready to buy or sell a home. Make sure each newsletter contains valuable content and a clear call-to-action, encouraging readers to reach out to you for their real estate needs.
DAY 9: YouTube Showcase
YouTube can serve as a platform for you to provide virtual tours of your listings. These videos can showcase the properties in a more comprehensive and engaging way compared to static photos. You can also create "How-To" videos, Q&As, or community guides. Be sure to optimize video descriptions with keywords related to local real estate to help potential clients find your content.
DAY 10: Home Buyers Q&A
A Q&A session at the local library can provide first-time homebuyers with valuable information and establish you as a local expert. During the session, answer common questions, explain common pitfalls to avoid, and provide an overview of the buying process. Collect attendees' contact information for follow-ups and further nurturing.
DAY 11: LinkedIn Community
Starting a LinkedIn group can help you create a professional network of local homeowners, potential buyers, and industry peers. You can post and discuss the latest real estate trends, property news, and your listings. This professional networking can lead to referrals, partnerships, and a better understanding of your local market's needs and interests.
DAY 12: Interior Design Seminar
Collaborate with a local interior designer to host a seminar on home decoration or staging for sale. This event can attract homeowners thinking about selling their homes and looking for ideas to maximize their property's appeal. It's a great opportunity for you to meet potential clients and showcase your local industry connections.
DAY 13: Broker Open House
Hosting an open house exclusively for brokers can be beneficial. It allows you to network with other industry professionals and might lead to broker referrals if they have clients looking for properties similar to your listings. Make sure your open house is memorable by providing property details, refreshments, and an opportunity for in-depth discussions.
DAY 14: Pinterest Home Board
Pinterest is a hub for home decorating ideas and DIY projects. By creating a Pinterest board filled with decor inspiration and tips, you can attract homeowners, DIY enthusiasts, and potential buyers. By linking these pins back to your website or blog, you can drive traffic and generate leads.
DAY 15: Local Newspaper
Writing an op-ed for your local newspaper can showcase your expertise and opinion on the local real estate market. This can help you build credibility with a broad local audience and position you as a thought leader in your industry. Provide your contact information at the end of the piece for readers to reach out to you.
DAY 16: Council Meetings
Attending council meetings can provide insight into local issues, future development plans, and neighborhood changes. This knowledge can help you advise clients better and demonstrates your commitment to understanding and improving the community. Share this knowledge on your marketing channels to keep clients informed about their potential neighborhoods.
DAY 17: Home Staging Webinar
By hosting a webinar on home staging, you can provide value to potential sellers by helping them prepare their homes for sale. Make sure to give practical tips and examples, and answer live questions. Record the session and share it on your website or social media channels for further reach. Don’t forget to collect contact information for follow-up.
DAY 18: Neighborhood Watch
Initiating a neighborhood watch program showcases your commitment to the community’s safety and wellbeing. It's an opportunity to work closely with residents and local authorities, increasing your visibility and reputation as a community leader. Share updates and success stories on your social media channels to reach a wider audience.
DAY 19: Real Estate Investment
Teaching a real estate investment class can position you as an expert in the field. Students and faculty may become potential leads or refer others your way. Share your class experiences and student testimonials on social media and your website, emphasizing your expertise and commitment to education.
DAY 20: Social Media Contest
Run a contest on social media where the prize is a free home appraisal. This can increase your social media engagement, brand awareness, and generate potential leads. Make sure to promote the contest across all your platforms and in your newsletter. Once the appraisal is done, request a testimonial from the winner to use in your marketing materials.
DAY 21: Aerial Drone Videos
Drones offer a unique perspective of properties, providing potential buyers with a comprehensive view of the home and its surroundings. These engaging videos can be shared on your website, social media, or included in virtual tours. This innovative approach can set you apart from competitors and attract tech-savvy buyers.
DAY 22: Local Real Estate App
An app dedicated to your local real estate listings can provide potential buyers with an easy, on-the-go way to search for properties. Include features like filters, map views, and push notifications for new listings. Promote your app across all marketing channels and make sure to offer support for users who have questions or issues.
DAY 23: Home DIY Series
TikTok's short, engaging videos are perfect for DIY home improvement tips. This can attract homeowners seeking to improve their homes' value and buyers looking for customization ideas. Regular posts showcasing your knowledge and personality can boost your following and lead generation on the platform.
DAY 24: Neighborhood Guide
A detailed neighborhood guide can be an invaluable resource for those considering moving into the area. Include information about schools, parks, restaurants, transportation, and unique neighborhood features. This guide could be a downloadable resource in exchange for an email address, helping you grow your marketing list.
DAY 25: Home Staging Consultation
Offer free consultations to homeowners looking to sell but unsure how to stage their homes. During the consultation, provide practical tips they can implement. This not only helps them sell their home faster but also places you as a helpful expert for future real estate needs.
DAY 26: Local Moving Company
By partnering with a local moving company to offer discounted services to your clients, you can add value to your services and potentially receive referrals from the moving company. This win-win situation can enhance customer satisfaction and broaden your network.
DAY 27: School Career Day
Speaking at a school's career day allows you to educate young people about the real estate industry. You could inspire future realtors and it gives you an opportunity to network with teachers and parents - potential clients or sources of referral. Highlight your participation on your social platforms and in your newsletter.
DAY 28: Community Garage Sale
A community garage sale is a great way to interact with local residents. It could attract potential clients who are either looking to buy in the neighborhood or sell their home. Use this opportunity to distribute your business cards and discuss the local real estate market.
DAY 29: Home Inspection For Seniors
Offering free home inspections for seniors can be a tremendous help to those who might not otherwise be able to afford this service. This goodwill gesture strengthens your community reputation and may generate leads from family members or friends of the seniors you assist.
DAY 30: Snapchat Day-In-Life Series
A Snapchat series can give viewers a glimpse into your everyday life as a real estate agent, showcasing the hard work and dedication that goes into the job. This authentic content can help potential clients connect with you on a personal level, making them more likely to choose you when they're ready to buy or sell a home.